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Google Tag Manager – Getting Started For Complete Beginners
Learn very basics skills in Google Tag Manager – tool that is used on over 5 000 000 websites worlwide. – Free Course
What you’ll learn
- What is Google Tag Manager
- Why should you use Google Tag Manager
- How Google Tag Manager works
- You will be familiar with GTM interface
- How to install Google Analytics using GTM
- How to track element clicks using GTM
- How to install Facebook pixel using GTM
- How to setup Facebook conversion tracking using GTM
- How to setup Google Ads conversion tag using GTM
Requirements
- Computer with internet connection
Description
So you have heard about Google Tag Manager but never had a chance to know what it is and if you need it.
This course will help you to get the basic knowledge about Google Tag Manager and apply it to practice, by installing Google Analytics, Facebook pixel, Google Ads conversion tracking on your website.
Topics that are covered in this course:
What is Google Tag Manager and how it can be useful
Basic concepts and terminology
Installation of Google Tag Manager on any website, including WordPress, WIX, Squarespace, Weebly
Interface overview
Google Analytics installation using Google Tag Manager
Track any element clicks using Google Tag Manager
Install Facebook pixel using Google Tag Manager
Setup Facebook conversion tracking using Google Tag Manager
Setup Google Ads conversion tracking tag using Google Tag Manager
Author(s): Vladislavs Celitans
