What you’ll learn
Explain what SEO is and why it is important to any business that has a websiteExplain how search engines workUnderstand how SEO has changed over timeExplain the differences between on-site SEO, on-page SEO and off-page SEOUnderstand the key elements of on-page SEOBe able to review how SEO is improving over time
- No materials are required before studying this course, however it is recommended that they have an active internet connection so they can check out websites mentioned in the course.
This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field. What is SEO? You should know the answer to that after watching these videos!
David Bain, author of the 26-Week Digital Marketing Plan and host of Digital Marketing Radio walks through everything that you need to know to start with in the art and science of SEO.
Six main modules are covered in the course and they are as follows:
- What is SEO and why is it important?
- How search engines work
- A brief history of SEO
- On-site, on-page and off-page SEO
- Key elements of on-page SEO
- The impact of SEO
If you struggle with knowing what SEO is and are confused by all the misinformation about SEO that is often published on various blogs on the internet, look no further – this course is for you!
Who this course is for:
- This course is suited to entrepreneurs, business owners, marketing managers and those just starting out in search engine optimization. It would probably be considered to be too basic for experienced SEOs.